Google AdWords has become the leader in pay-per-click (PPC) marketing. Not only are the ads run on the most popular and powerful search engine, Google, but the user interface offers the user more options than any other service and the tracking using Google Analytics is free and extremely robust. Creating a campaign using solid Google AdWords management will allow you to see the most return on investment. while there are many success stories
from Google AdWords users, you will Buy Google Reviews hear just as many complaints from users that didn’t take the time to understand how to correctly set up a profitable campaign. Remember, you are paying money for every click, and unless you apply the principles of good Google AdWords management, you risk joining the group of people that haven’t been able to turn a profit using PPC.
1. Choose keywords that are highly relevant to your website. This is crucial. You need to understand what people are searching for when they come to your website. You can use the Google Keywords Tool located in the AdWords tools section or you can use the external keyword tool when logged into AdWords. Just type “Google External Keyword Tool” in Google. You have the option to type in some general keywords and then find more related keywords for your campaign. Also, you can ask Google to check your site and return keywords based on its findings.
2. Create multiple ad groups for different topics. One of the most important aspects of good Google AdWords management is organization. Google likes it when you put some effort into your campaigns. If you’re selling a cookbook, don’t put keywords related to “recipes for omelettes” in the same ad group as “healthy dinner choices”. These are two very different topics and should be managed as such. Create an ad group for “recipes for omelettes” and add all your keywords related to that topic in that ad group. Do the same
with “healthy dinner choices”, and so on. This allows you to create highly targeted ads for that ad group, which will result in a higher click through rate (CTR), which will give your ad group a higher quality score, which usually results in a lower cost per click (CPC). This is because Google rewards relevant ads by calculating the click through rate. However, be sure that the site or page on your site that you are directing visitors to is relevant to your ads. If Google finds
out that you’re advertising cooking products, for example, but your website is about car insurance, you will find yourself slapped and your ad cost will skyrocket. We’re talking $10.00 per click. Again, this is to insure that the ads on Google are relevant and provide the searchers with what they’re looking for. The more precise you are the more your profitable your campaigns will be. Makes sense, right?
3. Don’t be afraid to use long-tail keywords. Another common mistake done by many PPC users is that they bid on too many general keywords. For example, if you have a site about hardware tools, you don’t want to bid on the term “hardware tools” because it’s extremely general and most likely is fairly costly. If a general keyword like that is not costly, it’s a red flag that the keyword is not
profitable because it’s too general. A long tail keyword means that the keyword phrase is usually 3+ words. For example, if your hardware tools site sells miter saws, you may want to bid on a keyword such as “compound miter saw”, or “sliding compound miter saw” so that you’re as specific as possible. Chances are the bids on the long tail keywords are lower and often significantly lower than general keywords. You may not get as many searches for the keyword, but they will be more affordable and more targeted, both very important aspects of good Google AdWords management.Google Wave – The Next Wave of Social Media?